Cameras aren’t just a great security tool – video is one of the most useful tools marketers and administrators can leverage for a construction project. There is incredible value in sharing your video feed with customers and investors.
Let’s look at some statistics:
- By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
- 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
- Mobile video consumption rises by 100% every year. (Insivia)
- 6 out of 10 people would rather watch online videos than television. (Google)
How do construction companies leverage the video captured by their construction cameras? Up until recently, most construction firms have not discovered the importance of technology, cameras in particular, as a marketing tool. That is changing rapidly. Perhaps the reason is costs to implement whole site video feeds is dropping drastically.
The truth is that as with any business, attracting new customers, satisfying existing customer curiosity and building general brand awareness are exactly where video feeds from your construction cameras can shine.
Three Reasons to Share Video Feeds with Customers and investors
Return on Investment: Live video doesn’t require a huge investment in servers and expensive technology anymore. With platforms like Facebook, YouTube, Periscope, TikTok, you can live stream the action from your construction site rather cheaply. If you use a construction site monitoring system like SiteKick, it is even easier.
Imagine using existing technology to share progress with investors, staff, and other interested parties at the touch of a button, either on demand or around the clock. Since most live content tends to be low production quality, you can spend less on the bells and whistles and focus on the value of this unprecedented access to a construction project without worry about insurance or safety of visitors.
Video is a great way to lend authenticity to your brand. It displays your professionalism, commitment to excellence, and gives customers an insiders perspective on the project they’ve invested in.
Future Project Acquisition: It isn’t a secret that video from construction site cameras can help build relationships with future partners. The construction industry has long been reliant on relationship-marketing. Relationships play a huge role in winning future projects through customer referral. In an industry where relationships dictate which businesses are deemed trustworthy, skilled, and professional, a video feed showcasing those exact attributes is priceless to marketers. Imagine no longer having to rely solely on word-of-mouth testimonials. Your prospective clients can see in real-time how capable, reliable and cost conscious your company is. Throw in a global pandemic when onsite visits to your construction site are much harder to manage and using video as a marketing and safety tool is an even more attractive proposition.
Show, Don’t Tell: Technology to Tell Your Story
Like many industries, meetings are part of the culture of a construction project. With the right technology however, you can turn those meetings into an anticipated part of any project. Take video from your feeds and repurpose them to make stunning video presentations that will have your clients, staff and vendors on the edge of their seats. Rather than slides with a few images or words, you can leverage your video data to show them the story of progress, safety, and precision. You can also use edited clips to tell your story on social media to create a buzz about your project with very little effort.
Blogging with keyword rich content is an amazing tool to get eyes on your website (it is how you ended up on the SiteKick blog afterall). Since many search engines give more weight to content with embedded video, repurposing video from your construction cameras is an easy decision that will yield more traffic to your site (which could mean more business).
Technology like SiteKick makes it relatively easy to take video from your construction cameras. As we’ve learned in this quick article, there is real value in sharing live and edited video from your site monitoring platform with the interested parties. To learn just how SiteKick can help you turn your construction project into a viral sensation, contact us today.